Even though Google Analytics is the most widely used web analytics service on the internet, if you aren't familiar with it, things can get a little daunting. Luckily, our amazing Digital Strategist has put together a document to help get you started.
In the attached document you will find instructions for setting up an account, property, and how to find the tracking code for your website. If you don't know what that means, don't worry, she explains that too.
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